Entrepreneur and philanthropist Roman Semiokhin appreciates all too well what it takes to establish and grow a successful business. This article will explore the topic of corporate culture, sharing tips to help businesses differentiate themselves from competitors and appeal to a new generation of socially conscious employees and consumers.
A key question for modern business leaders is how to build company culture. To accomplish this, they must decide what their ideal company culture looks like. From there, they can make adjustments within the workplace to make it more conducive to a positive work environment. The attached PDF looks at toxic working environments and how company culture can impact a business’s productivity and profitability.
Company culture is the shared goals and values of a business. The term also includes aspects such as company procedures, policies and decision-making, as well as how employees work with each other.
In terms of building a healthy corporate culture, a company’s mission statement is crucial, setting out the core purpose and goals of the business along with its values. The attached video takes a closer look at the key considerations in crafting a company mission statement.
Companies can implement various tactics to improve their corporate culture, from operating family funds to support employees in times of need, to inviting employees to get involved with impact projects to support the local community.
Creating a positive company culture has numerous benefits, particularly when it comes to attracting top talent to join a company’s ranks. Many leading HR professionals agree that company culture is an integral component in attracting potential employees, with organisations with a positive culture achieving a significant advantage in terms of attracting the right people.
Investing in creating a healthy corporate culture not only helps businesses to attract top talent but also promotes a sense of employee loyalty. Employers who treat their staff well inspire them to look forward to going to work every day, which ultimately encourages them to stay. Indeed, job satisfaction is measurably higher at companies with a healthy company culture, with employers who invest in the wellbeing of staff rewarded with happy, dedicated and productive employees.
Strong corporate culture has been linked to increased performance and productivity, with employees more likely to collaborate as a team. A healthy company culture also helps to boost employee morale, significantly reducing the risk of workplace stress, which can have a huge impact on a business’s productivity and overall profitability. The attached infographic takes a closer look at the problem of workplace stress and its impact on the global workforce.