Philanthropist, serial investor and entrepreneur Roman Semiokhin has a range of interests in various different industries, knowing all too well what it takes to build and grow a successful business. From the Internet of Things to mobile commerce, this article will explore three of the most popular entrepreneurship trends throughout 2022.
In many circles, email has fallen out of favour in recent years. Nevertheless, for busy entrepreneurs, it is rapidly re-emerging as the go-to communication channel, offering significant advantages over social media platforms like Facebook, Twitter and Instagram by enabling users to collect a valuable mailing list. For more information about the popularity of email marketing in 2022, view the embedded infographic.
The Internet of Things
Despite the Internet of Things or IoT slipping in traction in recent years, the ecosystem continues to grow at a staggering pace. In fact, Fortune Business Insights estimates that the IoT industry will be worth circa $1.4 trillion by 2027.
Thanks to a proliferation of new start-ups, the IoT is becoming more and more accessible to small business owners. Take for example Blynk, and platform that enables anyone to create interfaces to control and monitor their products. Today, Blynk runs thousands of internet-connected products, catering for established companies, small businesses and everything in between. You can learn more about the IoT by viewing the embedded PDF.
With ever-increasing numbers of consumers glued to their smartphone or mobile device for a significant portion of the day, forward-thinking entrepreneurs are keen to exploit this important opportunity to achieve significant advantages over their rivals by leveraging the power of mobile commerce technology.
In 2020, over 11,000 fashion brands ceased trading, a commercial catastrophe that many attributed to COVID-19. However, research suggests that there may have been other factors at play.
As the world becomes increasingly digitalised, with increasing numbers of consumers purchasing clothing online, vast profits have been created for ecommerce stores. In the US alone, ecommerce sales breached $791 billion in 2020, representing a 32% increase on figures from 2019.
The COVID-19 pandemic undoubtedly played a part in some business closures, with stay-at-home and lockdown orders causing a sudden halt in footfall for many stores. However, many experts now contend that COVID-19 merely sped up the digitalisation of commerce, with hoards of consumers completing transactions online rather than visiting brick-and-mortar stores, a trend that has continued afterwards. You can learn more about the rise of ecommerce over the past ten years by viewing the embedded video.